Li, King King 李景景

Email: likingking@gmail.com  

Google Scholar

RESEARCH INTERESTS
Experimental Economics, Behavioral Economics, Behavioral Finance

EDITORIAL POSITIONS
Associate Editor, Journal of Economic Behavior and Organization, 2020 – Present
Editorial Board Member, Journal of Behavioral and Experimental Economics, 2020 – Present
Editorial Board Member, Frontiers in Behavioral Economics, 2022 – Present 
Editorial Board Member: Applied Psychology: An International Review, 2023 – Present           

PROFESSIONAL EXPERIENCE

2024 – present, Associate Professor, Department of Economics and Finance, The Hang Seng University of Hong Kong
2018 – 2024, Associate Professor,  Shenzhen Audencia Financial Technology Institute, WeBank Institute of Financial Technology, Shenzhen University
2014 – 2018 Assistant Professor, City University of Hong Kong
2014 – 2018 Director, CityUHK Experimental Economics Laboratory (CEEL)
2012 – 2014 Assistant Professor, Shanghai University of Finance and Economics
2009 – 2012 Postdoctoral Research Fellow, Max Planck Institute of Economics

EDUCATION
Ph.D. Economics, Hong Kong University of Science and Technology
BBA. Business Economics, City University of Hong Kong 
General Course, London School of Economics and Political Science (Sponsored by Hong Kong Bank One Year Exchange Scholarship)

PUBLICATIONS 

• 1. Matching Friction, Coordination and Monetary Nonneutrality
  King King Li and Tao Zhu
  Journal of Economic Dynamics and Control, December 2025, Volume 181, 105206.
•  
• 2. Unfounded Opinion’s Curse
• King King Li and Toru Suzuki
• Games and Economic Behavior, 2025, Vol. 154, 396-410.
•  
• 3. To Go Electric or To Burn Coal? A Randomized Field Experiment of Informational Nudges
• Hanming Fang, King King Li, and Peiyao Shen

  Journal of Environmental Economics and Management, June 2025, Vol. 132, 103155.
  NBER Working paper W31841https://www.nber.org/papers/w31841
  Media coverage: Vox China, Cato Institute Research Brief in Economic Policy

  4. Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering
  Polonsky, M. Khoshghadamm L,, Dubelaar, C. and Li, K.K., 
  Journal of Social Marketing, 2025, Volume 15, Issue 23, pp.263-288.

• 5. A Two-Step Guessing Game
  King King Li and Kang Rong 
  Theory and Decision, 2024, Volume 97, pages 89–108.

• 6. Confidence in China’s political system was linked to perception of Covid infection risk, Covid health threat, and attitudes toward dynamic Zero-Covid policy
• King King Li and Ying-yi Hong 

  Judgment and Decision Making, 2023, 18, E36. 

• 7. Covid-19 outbreak, ambiguity aversion, and macroeconomic expectations
• King King Li and Huang Bo

  China Economic Quarterly International  (经济学（季刊）国际版), 2023, Volume 3, Issue 2, 144-154.

• 8. Real-life investors’ memory recall bias: A lab-in-the-field experiment
• King King Li and Kang Rong

  Journal of Behavioral and Experimental Finance, 2023, Volume 37, 100760. 

  微信公众号介绍: 投资者的记忆偏见：一个实地实验

• 9. Social preferences before and after the onset of the COVID-19 pandemic in China
• King King Li, Ying-yi Hong, Bo Huang, and Tony Tam 

  Judgment and Decision Making, 2022, Vol. 17, No.6, November, pp.1313-1333.  

• 10. Memory Recall Bias of Overconfident and Underconfident Individuals after Feedback
• King King Li

  Games, 2022, 13, no. 3: 41. (Special issue in Economics of Motivated Beliefs) 

• 11. Cash or Card? Impression Management and Restaurant Tipping Behavior
• Vikas Kakkar and King King Li 

  Journal of Behavioral and Experimental Economics, 2022, Volume 97, April,101837.

• 12. The Gambling Effect of Final-Offer Arbitration in Bargaining
• King King Li and Rong Kang 

  Economic Theory, 2020, 69, 475-496.

• 13. Real-time PM2.5 air pollution and social preferences: a large-scale behavioural game study using mobile apps in mainland China
• Ying-yi Hong, King King Li, Bo Huang, and Tony Tam 

  The Lancet Planetary Health, 2019, 3: S15. 

• 14. Private but not social information validity modulates social conformity bias
• Li Li, King King Li, Jian Li 

  Human Brain Mapping, 2019, Vol. 40, Issue 8, 2271-2555. 

• 15. Choices in the 11-20 Game: The Role of Risk Aversion
• King King Li and Kang Rong  

  Games, 2018, 9(3), 53. 

• 16. How Does Language Affect Decision-making in Social Interactions and Decision Biases?
• King King Li 

  Journal of Economic Psychology, Vol. 61, 15-28. 

• 17. Jury Voting without Objective Probability
• King King Li and Toru Suzuki 

  Social Choice and Welfare, 2016, 46(2), 389-406. 

• 18. Crowding Out in the Labor Market: A Prosocial Setting is Necessary
• Tanjim Hossain and King King Li 

  Management Science, 2014, 60(5), 1148-1160. 

• 19. Asymmetric Memory Recall of Positive and Negative Events in Social Interactions
• King King Li
• Experimental Economics, 2013, Vol. 16, Issue 3, 248-262. 

• 20. Preference towards Control in Risk Taking: Control, No Control, or Randomize?
• King King Li

  Journal of Risk and Uncertainty, 2011, Vol. 43, No. 1, 39-63. 

• 21. Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments
• Soo Hong Chew, King King Li, Robin Chark, and Songfa Zhong
• in Daniel Houser and Kevin McCabe (eds.), Advances in Health Economics and Health Services Research, 2008, Vol. 20, Neuroeconomics, 179-210. 

SELECTED WORKING PAPERS          

22. “A Simple Experiment on Simple Bayesian Persuasion” with Au Pak Hung and OSub Kwon, Revise&Resubmit, The Economic Journal 

23. “Cognitive Design and Economic Choice: A Field Experiment” with Andreas Hefti, Peiyao Shen, Revise&Resubmit, Management Science

24. “Belief Bias, Source Preference, and Preference for Robo-Advisor” with Paul Cheung and Haomin He, Reject&Resubmit, Management Science 

25. “Source Preference, Belief Bias, and ESG Investment Preference” with Chew Soo Hong. R&R

26. “Illusion on Causality: An Experimental Study” with Haomin He, Revise&Resubmit, Journal of Economic Behavior and Organization 

27. “To Exercise or Not to Exercise: A Field Experiment of Informational Nudges” with Zeyu Zhang

28. “Women Role Model Reduces Gender Difference in Competitive Inclination: An Experimental Study with Chinese Children” with Zeyu Zhang, Xinyan Li

29. “The Hidden Costs of Choice in the Labor Market” with Pak Hung Au, Qing Zhang, Rong Zhu. IZA Discussion paper No. 16623.

https://www.iza.org/publications/dp/16623/the-hidden-costs-of-choice-in-the-labor-market

30. “Childbearing Age and the Shadow Mommy Effect on Hiring: A Large-Scale Field Experiment” with Shi Wei, Li Lunzheng, Xu Zhibo.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4199754

31. “Home Bias explained by familiarity, not ambiguity” with Chew Soo Hong  and Jacob Sagi 

32. “Disclosure of Poverty Social Identity Reduces Effectiveness of Poverty Based Affirmative Action” with Qing Zhang