Li, King King 李景景


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Experimental Economics, Behavioral Economics, Behavioral Finance

Associate Editor, Journal of Economic Behavior and Organization, 2020 – Present
Editorial Board Member, Journal of Behavioral and Experimental Economics, 2020 – Present
Editorial Board Member, Frontiers in Behavioral Economics, 2022 – Present 
Editorial Board Member: Applied Psychology: An International Review, 2023 – Present           

2018 – Present, Associate Professor,  Shenzhen Audencia Financial Technology Institute, WeBank Institute of Financial Technology,
​                                                                Shenzhen University
2014 – 2018 Assistant Professor, City University of Hong Kong
2014 – 2018 Director, CityUHK Experimental Economics Laboratory (CEEL)
2012 – 2014 Assistant Professor, Shanghai University of Finance and Economics
2009 – 2012 Postdoctoral Research Fellow, Max Planck Institute of Economics
Ph.D. Economics, Hong Kong University of Science and Technology
BBA. Business Economics, City University of Hong Kong
General Course, London School of Economics and Political Science


King King Li and Kang Rong (2023), “A Two-Step Guessing Game,” Theory and Decision. Link

Li, King King and Hong, Ying-yi (2023), “Confidence in China’s political system was linked to perception of Covid infection risk, Covid health threat, and attitudes toward dynamic Zero-Covid policy,” Judgment and Decision Making, 18, E36. Link

King King Li and Bo Huang (2023), “Covid-19 outbreak, ambiguity aversion, and macroeconomic expectations,” China Economic Quarterly International (经济学(季刊)国际版), Volume 3, Issue 2, 144-154. Link

King King Li and Kang Rong (2023), “Real-life investors’ memory recall bias: A lab-in-the-field experiment,” Journal of Behavioral and Experimental Finance, Volume 37, 100760. Link

King King Li, Ying-yi Hong, Bo Huang, Tony Tam (2022), “Social preferences before and after the onset of the COVID-19 pandemic in China,” Judgment and Decision Making, Vol. 17, No.6, November, pp.1313-1333.  Link

Li, King-King. (2022). “Memory Recall Bias of Overconfident and Underconfident Individuals after Feedback,” Games, 13, no. 3: 41. (Special issue in Economics of Motivated Beliefs) Link

Kakkar, Vikas., & Li, King King (2022), “Cash or Card? Impression Management and Restaurant Tipping Behavior,” Volume 97, April, Journal of Behavioral and Experimental Economics, 101837. Link

King King Li and Kang Rong (2020), “The Gambling Effect of Final-Offer Arbitration in Bargaining,” Economic Theory, 69, 475–496. Link

Ying-yi Hong, King King Li, Bo Huang, and Tony Tam (2019), “Real-time PM2.5 air pollution and social preferences: a large-scale behavioural game study using mobile apps in mainland China,” The Lancet Planetary Health, 3: S15. Link

Li Li, King King Li, and Jian Li (2019), “Private but not social information validity modulates social conformity bias,” Human Brain Mapping, Vol. 40, Issue 8, 2271-2555. Link

King King Li and Kang Rong (2018), “Choices in the 11-20 Game: The Role of Risk Aversion,” Games, 9(3), 53. Link

King King Li (2017), “How Does Language Affect Decision-making in Social Interactions and Decision Biases?” Journal of Economic Psychology, Vol. 61, 15-28. Link

King King Li and Toru Suzuki (2016), “Jury Voting without Objective Probability,” Social Choice and Welfare, 46(2), 389-406. Link

Tanjim Hossain and King King Li (2014), “Crowding Out in the Labor Market: A Prosocial Setting is Necessary,” Management Science, 60(5), 1148-1160. Link

King King Li (2013), “Asymmetric Memory Recall of Positive and Negative Events in Social Interactions,” Experimental Economics, Vol. 16, Issue 3, 248-262. Link

King King Li (2011), “Preference towards Control in Risk Taking: Control, No Control, or Randomize?” Journal of Risk and Uncertainty, Vol. 43, No. 1, 39-63. Link

Soo Hong Chew, King King Li, Robin Chark, and Songfa Zhong (2008), “Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments,” in Daniel Houser and Kevin McCabe (eds.), Advances in Health Economics and Health Services Research, Vol. 20, Neuroeconomics, 179-210. Link


“The Hidden Costs of Choice in the Labor Market” with Pak Hung Au, Qing Zhang, Rong Zhu. IZA Discussion paper No. 16623.

“Childbearing Age and the Shadow Mommy Effect on Hiring: A Large-Scale Field Experiment” with Shi Wei (ShanghaiTech), Li Lunzheng (SZU), Xu Zhibo (SZU).

“To Go Electric or To Burn Coal? A Randomized Field Experiment of Informational Nudges” with Hanming Fang (UPenn), Peiyao Shen (ShanghaiTech). NBER Working paper W31841

Media coverage: Vox China, Cato Institute Research Brief in Economic Policy

“Igniting Deliberation to Reduce Misperception: A Randomized Field Experiment” with Peiyao Shen (ShanghaiTech), Andreas Hefti (Zurich).

“Neutrality by Aggregation: An Experimental Approach” with Tao Zhu (HKUST).

“Home Bias explained by familiarity, not ambiguity” with Chew Soo Hong (NUS) and Jacob Sagi (UNC)

“The Moral Investor: Sin Stock Aversion and Virtue Stock Affinity” with Chew Soo Hong (NUS).

“A Simple Experiment on Simple Bayesian Persuasion” with Au Pak Hung (HKUST) and OSub Kwon (Nankai)

“Robo-Advisor Illusion” with Haomin He (SZU)

“Does Difference in Competitive Inclination Contribute to Income Disparities between Different Ethnic Groups?” with Peiyao Shen (ShanghaiTech)

“Gender Difference in Competitiveness in the Lab and University Applications: Can the Former Predict the Latter?” with Peiyao Shen (ShanghaiTech)

“Disclosure of Poverty Social Identity Reduces Effectiveness of Poverty Based Affirmative Action” with Qing Zhang (HUBT)

“Cash Illusion, Shrouded Interest Rate, and Borrowing” with Liu Dan, Mai Xin Da, Zhang Qiu Ju, Ren Xiao Yu, Xu Gao Qian, Zhang Kai