Li, King King 李景景


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Experimental Economics, Behavioral Economics, Behavioral Finance

Associate Editor, Journal of Economic Behavior and Organization, 2020 – Present
Editorial Board Member, Journal of Behavioral and Experimental Economics, 2020 – Present
Editorial Board Member, Frontiers in Behavioral Economics, 2022 – Present                      

2018 – Present, Associate Professor,  Shenzhen Audencia Financial Technology Institute, WeBank Institute of Financial Technology,
​                                                                Shenzhen University
2014 – 2018 Assistant Professor, City University of Hong Kong
2014 – 2018 Director, CityUHK Experimental Economics Laboratory (CEEL)
2012 – 2014 Assistant Professor, Shanghai University of Finance and Economics
2009 – 2012 Postdoctoral Research Fellow, Max Planck Institute of Economics
Ph.D. Economics, Hong Kong University of Science and Technology
BBA. Business Economics, City University of Hong Kong
General Course, London School of Economics and Political Science


King King Li and Kang Rong (2023), “Real-life investors’ memory recall bias: A lab-in-the-field experiment,” Journal of Behavioral and Experimental Finance, Volume 37, 100760.

King King Li, Ying-yi Hong, Bo Huang, Tony Tam (2022), “Social preferences before and after the onset of the COVID-19 pandemic in China,” Judgment and Decision Making, Vol. 17, No.6, November, pp.1313-1333.

Li, King-King. (2022). “Memory Recall Bias of Overconfident and Underconfident Individuals after Feedback,” Games, 13, no. 3: 41. (Special issue in Economics of Motivated Beliefs)

Kakkar, Vikas., & Li, King King (2022), “Cash or Card? Impression Management and Restaurant Tipping Behavior,” Volume 97, April, Journal of Behavioral and Experimental Economics, 101837.

King King Li and Kang Rong (2020), “The Gambling Effect of Final-Offer Arbitration in Bargaining,” Economic Theory, 69, 475–496.

Ying-yi Hong, King King Li, Bo Huang, and Tony Tam (2019), “Real-time PM2.5 air pollution and social preferences: a large-scale behavioural game study using mobile apps in mainland China,” The Lancet Planetary Health, 3: S15.

Li Li, King King Li, and Jian Li (2019), “Private but not social information validity modulates social conformity bias,” Human Brain Mapping, Vol. 40, Issue 8, 2271-2555.

King King Li and Kang Rong (2018), “Choices in the 11-20 Game: The Role of Risk Aversion,” Games, 9(3), 53.

King King Li (2017), “How Does Language Affect Decision-making in Social Interactions and Decision Biases?” Journal of Economic Psychology, Vol. 61, 15-28.

King King Li and Toru Suzuki (2016), “Jury Voting without Objective Probability,” Social Choice and Welfare, 46(2), 389-406.

Tanjim Hossain and King King Li (2014), “Crowding Out in the Labor Market: A Prosocial Setting is Necessary,” Management Science, 60(5), 1148-1160.

King King Li (2013), “Asymmetric Memory Recall of Positive and Negative Events in Social Interactions,” Experimental Economics, Vol. 16, Issue 3, 248-262.

King King Li (2011), “Preference towards Control in Risk Taking: Control, No Control, or Randomize?” Journal of Risk and Uncertainty, Vol. 43, No. 1, 39-63.

Soo Hong Chew, King King Li, Robin Chark, and Songfa Zhong (2008), “Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments,” in Daniel Houser and Kevin McCabe (eds.), Advances in Health Economics and Health Services Research, Vol. 20, Neuroeconomics, 179-210.


“Childbearing Age and Gender Discrimination in Hiring Decisions: A Large-Scale Field Experiment” with Shi Wei (ShanghaiTech), Li Lunzheng (SZU), Xu Zhibo (SZU). Submitted.

“Go Electric or Burn Coal: A Field Experiment” with Hanming Fang (UPenn), Peiyao Shen (ShanghaiTech)

“Igniting Deliberation to Reduce Misperception: A Randomized Field Experiment” with Peiyao Shen (ShanghaiTech), Andreas Hefti (Zurich). Submitted.

“Aspiration Failure, Ethnic Composition, and Competitive Inclination: An Experimental Study” with Peiyao Shen (ShanghaiTech)

“Neutrality by Aggregation: An Experimental Approach” with (Tao Zhu, HKUST). Submitted.

“A Two-Step Guessing Game” with Rong Kang (SHUFE). R&R.

“The Moral Investor: Sin Stock Aversion and Virtue Stock Affinity” with Chew Soo Hong (NUS). Submitted.